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And single people, under heavy social pressure to marry, have little time to waste before settling down.
Matchmaking sites and apps – many of which are accessible through We Chat, China’s most popular social media website – recruit users by promising to seal the deal, and quickly, showcasing examples of success stories.
Another matchmaking site, in the eastern Chinese province of Anhui, went to even greater lengths before being shut down by authorities last year.
It charged 2,599 yuan for a three-month membership, then got employees to pose as potential partners, text users online and go out with them on dates.
Some are co-organised by companies to help employees hook up.
Others are organised to get together hundreds of single people from the same province.
Marry U, for one, asks registered users to choose when they expect to tie the knot – within six months, a year, or two at most.
The search for a perfect match is not limited to single people.The West will be celebrating Valentine’s Day on Wednesday with flowers and chocolate, but love and dating is a far more serious business – in every sense of the word – in China.